Powabyke, the British electric bike manufacturer have recently forged a deal with Elmonet B.V. to distribute their unique brand of electric powered bikes throughout the Netherlands.
Elmonet distribute a range of electric vehicles in the Netherlands including cars, vans, scooters and now with the new partnership with Powabyke – electric bikes.
Elmonet were looking for an electric bike to compliment their existing vehicles on offer.The initial order from Elmonet is for 3000 bikes for 2011 / 12.
Powabyke MD, Nick Child said, “Elmonet have put a lot of thought into their approach and strategy for selling Powabykes and for manitaining the reputation of the brand which we have established over a long period of time. The Netherlands is the perfect territory for e-bikes to thrive in. Elmonet is part of the 1 bn euro AutoBinck group and we are both impressed with their operation and flattered that they chose the Powabyke range of e-bikes to distribute.
“When Powabykes begin to appear on the streets in the country they will get noticed and I have every reason to believe that Elmonet will go from success to sucess with every order.”
Richard Knoop, General Manager of Elmonet B.V. said of the new partnership, “If you look at the current Dutch market we are selling 150,000 electric bikes a year in the Netherlands and so the number has increased to a huge degree in the last few years. Whilst the Netherlands is a small country, in cities working locations are close together so that offers the opportunity to use the electric bike for travelling to work, across town and for getting back home. Powabyke has proven itself in the last ten years and the bikes are reliable, look stylish, competitive, and you can change the parts between different models, so in terms of after sales the product is very simple and cost effective.”
Powabyke's after-sales strategy of setting up an online portal for spare parts through the Powashop will be mimicked closely by Elmonet’s operation so that accessories and replacement parts are easy to purchase via the internet.
Knoop explains: “In terms of a business model we are now developing a new website for Elmonet that will launch at the end of May including the ‘webshop’ that is connected to 10-15 after-sales outlets in the Netherlands. Dealers will also be able to order through that website and of course the dealer will get a discount. We are expecting to handle a sizeable volume of orders through this online ‘webshop’.”
The X-Byke range, including the X-6, X-24 and XLS models were recently redeveloped as the Mk2 range with several improvements and a degree of restyling. These models, which reach speeds of 15 mph and can travel up to 20 miles on a single charge, are proving popular around the world after Powabyke have gathered momentum distributing in European territories and recently a deal was struck for distribution in the USA that will ensure Powabyke is internationally renowned. The company continues to search for new opportunities for overseas distribution.
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Powabyke Limited
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