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Sales of Powabyke’s electric tricycle soar after magazine feature

Powabyke’s unique electric battery powered tricycle – the Powatryke Cruiser – has seen a dramatic spike in sales this September in response to a feature in Saga magazine, which has a senior 50+ reader profile and a readership in excess of a million.

The relatively small editorial feature in saga magazine sparked a flurry of phone calls in the Powabyke HQ based in Bath, with callers requesting to know where to purchase the electric tricycle in their regional area.

Over 100 enquiries from around the UK have been fielded to date in response to the Saga article and IBDs stocking the battery powered three-wheeler have been contacted by Powabyke directly to connect each enquiring customer with the nearest dealer with the trike in stock.


MD of Powabyke, Nick Child said: “The demand has rocketed for the tricycle since the feature was published in the ever popular Saga magazine. Every day since the September issue of the publication was distributed people have been phoning the office and we have been passing on each lead to the relevant IBD, which has the Powatryke readily available and the enquiry to sale conversion rate has been very impressive.”


Powabyke, also responsible for the X-range of electric bikes put in a lot of design-time into the tricycle making it as accessible as possible for those with difficulties moving their legs. The key features are a very low step-through cross-section in the frame so the rider only need raise their leg six inches off the ground to mount the trike, and a long range of 30 miles per charge to ensure a good distance can be covered during a single trip. The trike also reaches speeds of 15mph via a throttle control on the handlebars.


“The IBD’s appear to have made a favourable impression on the readers of Saga magazine and we are very pleased with the result,” added Nick Child.
 

Posted years ago under: Press Release

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