Mayor of London, Ken Livingstone, launches London wide travel awareness campaign
The Mayor of London, Ken Livingstone, officially launched good going – travel awareness in London at his Tuesday morning press conference today (7 September 1004) .
good going – travel awareness in London , is a London wide campaign which will enable the Mayor (through Transport for London), the 32 London Boroughs and a range of cross sector partners to come together in promoting sustainable transport and travel in the Capital.
The good going campaign stresses that we can really improve the health and quality of life for everyone living, working, visiting or being educated in London by reducing traffic congestion and vehicle emissions in the Capital.
good going initiatives, which will support other traffic reduction and air quality measures being introduced in London, are all designed to encourage us to walk, cycle or to use public transport instead of the car, when possible, and to car share or use low emission vehicles when this is an option.
At the launch the Mayor of London, Ken Livingstone, said : "I am committed to providing more opportunities for walking, cycling and other forms of sustainable transport in the Capital.
“Improving the health and quality of life of Londoners is vital and I'm delighted to be supporting the 'good going' campaign.”
"Over the last four years, we have cut congestion and pollution in central London dramatically through the introduction of the congestion charge.
“By simultaneously radically improving the bus service and investing heavily to improve other transport services, Londoners have real alternatives to travelling by car.
“A key part of this is to improve our environment so as to encourage people to walk and cycle more.
“This includes the launch this year of the Walking Plan for London - the first of its kind in the UK; taking
forward plans to create the London Cycle Network Plus by 2009/10; publishing the highly popular London Cycle Guides and improving cycle facilities at mainline rail stations."
good going week
The official London wide launch of the good going campaign will be followed by a good going week of events [15 to 22 September 2004], organised by the London boroughs throughout the Capital.
From then on a rolling programme of London wide, borough and sector specific events, initiatives and activities will create and reinforce an awareness of the importance of reducing traffic congestion and vehicle emissions. The good going pledge card
Individuals and organisations will play their part in the good going campaign by formally signing the good going pledge (to walk, cycle, use public transport, when possible, and to car share or use low emission vehicles when this is an option).
Everyone making the good going pledge will receive a good going loyalty card giving them London wide and borough specific offers and incentives and ongoing campaign information. There will also be regular ‘lottery style’ prize draws for pledge card holders.
gogo
The junior version of the campaign is gogo, which will get the message across to primary school age children in a way that is informative, educational and fun.
The gogo campaign will be 'fronted' by the Go Go Crew (www.gogocrew.co.uk), a cartoon band specially
created to provide positive life-style role models for primary school aged children.
GLA initiatives supporting aims of good going
The Greater London Assembly is supporting good going with a wide range on initiatives including :
- Improving buses by making them safer, more accessible and more environmentally friendly, further investment in the Tube and control over London rail.
- Completion of the London Cycle Network Plus (LCN+) by 2009/10 , Improving cycle parking and cycle access at main rail stations (Surbiton is a success story)
- A 23% increase in cycling across London to May this year compared with last May
- Earlier this year we released the latest version of the London cycling maps
- Walking initiatives, with the release of the Walking Plan for London, includes Safer Routes to School, town centre improvements, and a commitment to better facilities for pedestrians as well as Home Zones and 20mph zones around schools.
- Further commitments include workplace travel plans to help individuals find the healthiest and most efficient transport option for their journey to work.
Ends
For more information contact :
Ashley Gibbins
0776 419 8286
ashley@williamjack.co.uk | 
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